Two buyers, one catalogue
Repeat customers: 6% of everyone who bought in the first half of 2026
[ 01 ]
The shop that applies it
A body shop or detailing studio that sprays Raptor for its own clients, and has been doing it for years.
Comes for
Stock, pack size and a price it can quote today. It already knows the product.
Stops at
Anything that slows a repeat order: a login wall, an unclear pack size, a delivery cost it has to guess.
Answered by
“Buy in 1 click” beside add-to-cart, pack sizes on the card, free shipping stated from 5000 UAH, and bonus credit that makes the next order cheaper.
[ 02 ]
The owner who does it himself
Someone coating a pickup bed, arches or a body for the first time, who has read a forum thread and not much else.
Comes for
An answer to “which kit, how much does it cover, can I actually do this myself”.
Stops at
A page that lists specifications and never says what the kit is for, with nowhere to ask.
Answered by
Kit contents and coverage on the card, photos of the applied result in the gallery, and one field for a phone number to get a free consultation.
[ 01 ]
Home
Before
Logo, a banner, and nothing that said what the shop sells.
What we did, and why
Official Raptor, the kit range and the price, above the fold, because the first screen had to say what the shop sells before it asked for anything.
What it had to move
Scroll past the first screen · [63% → 76%]
[ 02 ]
Category
Before
A list of products with no reason to pick one. The buyer sorts by price, because price is the only thing that differs.
What we did, and why
Kits grouped by the job they do, with what each one covers stated on the card, because a buyer who cannot tell kits apart sorts by price and leaves.
What it had to move
Category → product · [63% → 76%]
[ 03 ]
Product
Before
Photos, specs, a buy button. No answer to “why this one, why now, why at your price”.
What we did, and why
Pack size and colour picked on the card, “buy in 1 click” beside add-to-cart, delivery terms under the price, because the pro already knows the product and the owner needs to know it will do the job.
What it had to move
Add to cart · [5.8% → 5.8%]
[ 04 ]
Cart
Before
The moment doubt arrives. Delivery cost is a surprise, nothing says what happens if it doesn’t fit.
What we did, and why
Free-shipping threshold, dispatch date and bonus credit stated in the cart, before the checkout button, because the cart is where doubt arrives and the answer has to be there first.
[ 05 ]
Checkout
Before
Fields that ask more than the order needs. Every extra one is a place to stop and not come back.
What we did, and why
Guest checkout kept; the account offer sits beside it instead of in front of it, because every extra field is a place to stop.
What it had to move
Checkout completion · [81% → 81%]
