Two buyers, one range
Men from 25 to 45 and older who play strategy and war games, and often collect what comes with them. From the client’s brief.
[ 01 ]
The player of one game
Has hundreds of hours in Panzer Corps 2 or Field of Glory II and wants something from that game, not the publisher’s logo.
Comes for
The game’s own items, their size, and the price in their currency.
Stops at
A catalogue that mixes every game, a size guessed from a photo, a total that changes at the last step.
Answered by
A Game filter in the catalogue, a size guide in a window, sold-out sizes kept with “notify me”, and delivery shown before payment.
[ 02 ]
The collector of the publisher
Has played Slitherine and Matrix games for years, already has an account on slitherine.com and buys several things at once.
Comes for
New items, the current offer, and a way to add one more thing without starting over.
Stops at
Another account to create, a code field that sends them hunting, not knowing where the parcel is.
Answered by
Sign-in with the Slitherine or Matrix Games account, a discount code folded in the cart, Quick add, and orders with four steps and a tracking link.
[ 01 ]
Home & search
The question it answers
Is this the official store, and is there anything for my game?
What we did, and why
A banner rotator for the current drop, a strip of promises — official merch, delivery to Europe and the US, secure checkout — new arrivals four in a row, and search that suggests products as you type.
[ 02 ]
Catalogue
The question it answers
Where is the merch for my game, in my size?
What we did, and why
Filters by category, game, size, colour and price, a count beside every option, chips that undo a filter in one click, and an empty state that offers the next step.
[ 03 ]
Product page
The question it answers
Will it fit, what is printed on it, and when does it arrive?
What we did, and why
A gallery within one screen, colour taken from the photo and size never guessed, a size guide in a window, sold-out sizes kept visible with “notify me”, and delivery and returns under the button.
[ 04 ]
Cart
The question it answers
What will I pay, and can I use my code?
What we did, and why
A drawer over the page: steppers, a discount code folded into one line, the saving under the total, and Quick add for items that go with the order, with the size picked in a small window.
[ 05 ]
Checkout & account
The question it answers
Is this safe, how do I pay, and where is my parcel?
What we did, and why
Contact, delivery and payment in three steps that fold into summaries; card, PayPal, Apple Pay or Google Pay; a confirmation page with the four steps of the order; and an account that shows them again with dates.
