Two couples, one sofa
The brief names both: couples buying premium furniture for their home, and those who asked once and didn’t buy.
[ 01 ]
The couple who saw it on Instagram
Together for years, in their late thirties, with a good income. Saw a video and clicked through to find out what this is.
Comes for
A quick answer to “what is this”: real furniture, or another toy from the internet.
Stops at
A first screen that looks like an adult shop, and a price before anything explains it.
Answered by
“A sofa made for closeness” on bent wood, the 18+ video behind an age question, and the price “from” only after reviews and the workshop.
[ 02 ]
The couple who asked and didn’t buy
Know the sofa and roughly what it costs. Something stopped them: where it would stand, what guests would say, whether it’s worth the money.
Comes for
An answer to the doubt that stopped them, without having to ask again.
Stops at
Having to write to someone to find out the size, the colours or the warranty.
Answered by
Size, weight and load on the model page, wood and leather colours as swatches, a 10-year warranty, and showrooms in Kyiv and Odesa.
[ 01 ]
First screen
Before
On desktop, “Site under construction”. On the phone, “Choose your sex sofa now!” over a photo of a model on the sofa.
What we did, and why
“A sofa made for closeness”, bent wood that moves with the body, one button to choose a model. The 18+ video waits behind an age question: the map gives this screen three seconds to say furniture, not a toy.
[ 02 ]
What changes
Before
Five bullet points on positions, orgasms and angles, then two paragraphs about the Kama Sutra.
What we did, and why
Six things that change, one per slide: more positions, closer contact, less fatigue, and a piece of furniture for the room, by day and by night. A couple decides by recognising themselves, not by a list of features.
[ 03 ]
Proof
Before
Portraits of bloggers and 18+ models under “They trust us”, and no word from a couple who bought one.
What we did, and why
Four reviews from couples, the years, the warranty and the countries, then three models with a price “from”, then the workshop: bent wood, 300 kg, handwork. Trust comes before the price, where the map shows it drops.
[ 04 ]
Model page
Before
“Choose your sex sofa now!”, a price and an “Order” button; size and colours in paragraphs under a −25% banner.
What we did, and why
“Choose Elegant” instead of “Order”, weight, load and size as three figures, wood and eco-leather colours as swatches, and the model’s video behind the same age question.
[ 05 ]
Consultation
Before
“Order”, “Leave a request”, and a manager with a messenger link near the end of the page.
What we did, and why
“Get a consultation” in the header and after every block: a name, a phone and a preferred way to talk, and a call within 7 minutes. No button on the site says “buy”.
